Piracy: The Biggest Threat in the Movie Industry
In the past, movie piracy bootleggers snuck video cameras into movie premieres and came out with grainy, recorded versions of new movies. Kids would then find these movies online and download them (for free) in mass droves. However, the MPAA has a more sophisticated enemy to contend with these days, as more and more near-perfect copies get pressed into cheap DVDs, which are then distributed online, giving the box office and DVD manufacturers a more legitimate run for their money. “X-Men Origins: Wolverine,” “The Hulk” and “Star Wars III” have been some of the biggest upsets in recent years, costing the movie industry billions of dollars.
One approach to putting an end to the piracy of movies is to crack down harder on the source of the pirated copies. According to Executive director of the Australian Federation Against Copyright Theft, Neil Gane, “Over 90 per cent of first-release pirated movies originate from illegal recordings being made in cinemas.” He says they’re working closely with cinema management to combat new download and pirated DVD leaks. He adds, “We are also focusing on syndicates that download and manufacture in large quantities, looking to cut off that element of supply.” Recently, a South Australian man received a 7-month suspended jail sentence for possessing more than 10,000 pirated movies, as well as DVD burning equipment.
Another overseas movie piracy proposal comes from Britain and France. In Europe, they’re proposing mandates for Internet Service Providers to help fight illegal music downloads and movie downloads. Suspected online pirates will have their accounts slowed down and possibly even have their Internet access blocked. “Digital piracy is a serious problem and a real threat to the U.K.’s creative industries,” explains Geoff Taylor, chief executive of BPI, a group working to prevent illegal downloads of new music. “The solution to the piracy problem must be effective, proportionate and dissuasive.” Even though the U.S. Business Software Alliance supports imposing sanctions on those guilty of illegal downloads, it seems unlikely that such a heavy-handed strategy would be employed in America, just as the President and Vice President have announced efforts to expand broadband services to rural areas. Even so, it’s an interesting suggestion to watch in the future.
Movie piracy continues to be a major headache for everyone in the entertainment industry. There seems to be little possibility of outsmarting every bootlegger around the world or stamping out every download of new movies. Yet perhaps true movie lovers can be appealed to on a moral level. “I hear periodically, ‘Well, Tom Cruise has enough money’ or ‘Tom Hanks has enough money,’ ” says John Malcolm director of worldwide anti-piracy operations for the Motion Picture Association of America. “I would say to movie lovers, stick around and watch all of the credits. When you see the hundreds of names scrolling across the screen, those are the people whose talents contributed to making that movie, and they need to make a living.”
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